Life Insurance in switzerland 2025

📊 Market Overview

• The Swiss life insurance market is projected to generate US $23.42 billion in gross written premiums in 2025 .
• Market volumes are expected to grow at around 1.3–2% annually between 2025 and 2029 Statista,

🚀 Growth Trends & Drivers

• Rising demand for investment-linked and protection policies, especially among retirees seeking stable returns in a higher interest-rate environment
• Digital transformation and InsurTech adoption, including AI, big data, and online platforms, are reshaping distribution and customer experience
• Increasing focus on ESG and sustainable products, with insurers offering socially responsible investment options to meet evolving consumer preferences (Statista).

🏛 Regulatory & Legal Landscape

• The revised Insurance Supervision Act (ISA) and Insurance Supervision Ordinance (ISO) came into force on January 1, 2024, introducing stricter disclosure rules, intermediary duty-of-care, and capital standards via the Swiss Solvency Test (SST)
• From August 2025, new exams and qualification standards for both tied and untied insurance intermediaries must be met (PwC).

🏢 Major Life Insurers in Switzerland

Swiss Life

• Switzerland’s largest life insurer, with revenue of CHF 20.33 billion in 2024, over CHF 270 billion in assets under management (AuM), and net income of CHF 1.26 billion (Wikipedia).
• In Q1 2025, life premiums rose 6%, and fee income climbed 3%, driven by strong asset management earnings.

Zurich Insurance Group

• Global insurance group based in Zürich. Its Life division posted an 18% increase in gross written premiums in Q1 2025 (US $9.4 billion) (Zurich, The Wall Street Journal).
• The company expects life protection premiums to grow at 8% CAGR through 2027 (Reuters). Its SST ratio is around 256%, reflecting strong capitalization (Zurich).

Helvetia and Bâloise

• Bâloise Holding AG: ranked among top insurers in Switzerland; in April 2025, announced a merger with Helvetia to form Switzerland’s second-largest insurance group, expected by Q4 2025 (Wikipedia).

📈 Market Outlook

• The combined life & non-life insurance market is estimated at US $178.9 billion in 2024 and projected to grow toward US $366 billion by 2033 (CAGR ~7.9%) (IMARC Group).
• While life insurance growth in Switzerland alone is modest (≈1–2%), strong wealth preservation demand, aging demographics, and higher interest rates support steady expansion (Swiss Re, Swiss Re, Statista, Daily Business Post, IMARC Group).

📝 Summary Table